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Almost every individual in business probably has the following response in regard to yet another article about video marketing. We  know that consumers are 64 percent more likely to buy a product after watching a video about it.

While you may live and breathe on the latest news in your industry, your customer may not share that same passion. However, news and events still have an impact on the customer experience. Big, industry-specific news story just broke? Detail how it impacts customers.

Produce lots of diverse content on YouTube: The best YouTube content marketers produce more content. Using our online video grader, we found the top quartile of YouTube marketers had an average of 181 videos, while the bottom had 29. Equally interesting is that better marketers produced assets with a far broader distribution of video lengths, ranging from 30 seconds to 20 minutes, on average.

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