Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?
In the end, every website owner wants to stay ahead of the competition. Websites have to be optimized according to the latest trend and rules narrated by the search engines so that it can stay on the top of the search results. In 2017, the search engines will get more intelligent and it will get harder to fool them with Black Hat techniques. Website design has to be fluid and properly structured to get more visitors.
Designers – and the brands that employ them – cannot have their head in the mud when it comes to the trends impacting user expectations and how visible their sites will be on the increasingly sophisticated search engine result pages. Rather, as a designer we need to stay productive and advocate for better design.
By placing a formatted xml file with site map on your webserver, you enable Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly. Google's XML format was designed for the search engines, allowing them to find the data faster and more efficiently.
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How can you sell anything if customers can't find you? SEO, is really important for your ecommerce store. In a nut shell, SEO is the process of improving the visibility of a website or online store in search engines. Why is that important? Because the higher you rank in search engines, the more traffic and potential customers get driven to your store.
There is no one size fits all strategy for SEO, and online store owners need to carefully assess their site to develop a customized SEO strategy and action plan to improve their search engine presence and traffic to their online store.
SEO AND E-COMMERCE
Search engine optimization explained clearly.
Here are 10 crucial SEO tips for ecommerce stores:
1. Don’t Rely Only on Pay Per Click.
2. Avoid Duplicate Content.
3. Have a Content Strategy.
4. Don’t use the Manufacturer Product Descriptions.
5. Optimize Product Images.
6. Have Unique Meta Descriptions for Every Web page.
7. Include Product Reviews.
8. Link to your Products from the Home Page.
9. Optimize the Anchor Text.
10. Organize your Online Store for SEO.
Kit helps thousands of on line store owners market their on line store. Hire Kit to drive sales and customer engagement with Facebook and Instagram ads, email marketing, social posting and more.
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