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Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

 

What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?

 

In the end, every website owner wants to stay ahead of the competition. Websites have to be optimized according to the latest trend and rules narrated by the search engines so that it can stay on the top of the search results. In 2017, the search engines will get more intelligent and it will get harder to fool them with Black Hat techniques. Website design has to be fluid and properly structured to get more visitors.

 

Designers – and the brands that employ them – cannot have their head in the mud when it comes to the trends impacting user expectations and how visible their sites will be on the increasingly sophisticated search engine result pages. Rather,  as a designer we need to stay productive and advocate for better design.

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