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Responsive Design often means unnecessarily long load times for mobile users.

Not all platforms are the same, your Mobile site will perform at its best if it is not build on a responsive platform. Sites that are responsive need to render from biggest to smallest. There has been a mega amount of information on this subject over the last few years.

    Responsive Website Design -  Demands heavy maintenance.

The website uses the same URL on all devices. The website serves the same content to any device but will change the view and order depending on the size of the device. In other words, it rearranges the content to fit onto any screen size. Responsive design is client-side rendering. This means the browser will have to download the entire web page, then resize it according to the screen size.

Here’s a little insight: The main objective of responsive web design is the inherent flexibility a website can acquire through the application of fluid grids, images and CSS Media Queries to adapt the content and design of the website to any device, even if it is a desktop computer, a laptop, an iPad or a Smartphone. You do not have to create a mobile version of your website; you do not have to create an application for every popular device on earth. Just one and it will adapt to everything.

But resizing is the major issue considering that every good designer must rely on images to illustrate its concepts. In responsive web design this is the most problematic matter because resizing a desktop image to fit a mobile device’s screen implies downloading an image that’s been suited for a desktop environment. To view full images on a mobile device you need to download an unnecessary large file and resizing it to fit the screen. The time it takes to render your site to the mobile browser could lead to loss of the user. Platform presently using this format are Wordpress, Drupal,  and Joomla.

    Adaptive Website Design

The website uses the same URL on all devices. The server (where the website is hosted) detects the device whether it is a mobile phone, tablet, or desktop, and will load the version of the site that is optimized for that device. In other words, only mobile-optimized assets are downloaded. This method is the server-side approach, because all the work is done by the servers before it even reaches the client.  I have incorporated this software on two accounts, the set up and distribution only took a few hours and my clients where very happy with the out come.


  • Context-aware modules – So you can send the “Call Us” module only to call-capable devices, the “Camera” module only to devices with cameras, etc.
  • Server speed for rendering – Servers are typically still quite a bit faster than any front-end device, so why not let the server do the hard work, and simply deliver the render-ready content to the device. Caching modules on server – And once that hard work is done on the server, cache it there so it doesn’t need to be re-processed for each page load?
  • Faster page loads – By building and caching these modules on the server and delivering them with the rest of the page, you avoid the delay and additional HTTP Request that would be required if JavaScript had to determine what is needed and then request it via Ajax.
  • Choice of programming language – If it’s in the browser, it’s JavaScript. Your server, however, can use anything, as long as it outputs something the browser can render.


This concept has sometimes been called RESS, but regardless of labels, it involves making decisions on the server that determine what should and shouldn’t be sent to the user, so that nothing is sent that will not be used.

The results in load time speak for themselves:

    Separate Mobile Website

The website has a separate URL for the mobile website. Usually you will see it as a sub-domain of your regular domain name. Something like m.mywebsite.com. These different URLs are usually optimized for mobile devices.


You can also have a site that mixes the different methods, which is OK to do.  An example of this would be having a responsive design for the PC and tablet, and then loading a separate mobile website for mobile devices.

Google has announced from April 21, 2015, on, it will begin taking what it determines as mobile-friendliness into account as a mobile search ranking factor. In Google’s own words:

This means a mobile or responsive site are now essentially mandatory to show up in mobile searches. See this blog post to find out all the details of Google’s latest update and how Duda adheres to it.

Responsive design will remain popular, but that might be because we have not yet found a decent solution to the heavy maintenance that it demands. Adaptive design hasn’t died out despite the web’s apparent love of responsive, so it’s possible – in theory at least – that we’ll see some improvements emerge yet that will blow responsive web design out of the water.

Scrolling has taken mobile web design to a new level over the last few years but in 2015 expect to see it used to the fullest . Scrolling in mobile apps is already a thing so it only makes sense to take an everyday feature a step further. I’m talking about introducing one of web’s biggest trends, parallax scrolling.


Parallax scrolling will help take animation and more interactive storytelling in mobile design to the next level. With traditional design being more flat and one dimensional, parallax implementation will add depth to mobile design that we haven’t experienced before.

If you haven't made your website mobile-friendly, you should. Mobile is critical to your business and will continue to be so – whether you’re blogging about your favorite sports team, working on the website for your community theater, or selling products to potential clients. Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices! Users coming to your site are likely to be using a mobile device.

Overcoming the Imperfections of Responsive Web Design in Mobile Commerce.


As online commerce continues to expand and define the future of retail, some brands are still making one of two serious yet avoidable strategic design errors.


Either they cobble together an abbreviated mobile version of their desktop site that leaves mobile users wanting more, or they expect that responsive Web design (RWD) will solve all of their mobile problems, including unacceptably slow page load times.